I'm Boring is the debut single of Shilly, a digital recording artist. This music video was a 2.5 month long collaboration with Shwaz, Shilly's manager.

The song was produced by the team behind Shilly, whilst the music video was created and directed by myself alongside HKJAY, who is also a creative director and artist. We worked closely with Atrium who helped facilitate the collaboration and manage the production. Shilly, the recording artist, is an avant-garde new way to look at original IP as well as the music and influencer industries.

Through the creative use of his Bored Ape, Shwaz reinvents the concept of a band, and opens up new possibilities for interacting with fans and for consuming music.